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10 tips for exhibiting at a trade show

March 16, 2018 1:16 PM | Katharine Giovanni (Administrator)

Here are my top 10 favorite tips for exhibiting at a trade show ... good luck!

1. Make your booth/table stand out. I would certainly have a nice tablecloth and skirt around the table. Personally, I like to put the table in back of me so that I can welcome people and talk to them. I always buy fresh flowers and some high-end candy that I'll put in a nice dish for people to take. Put an effort into your booth design, I promise you that it will make all the difference.

2. Dress nicely and wear really comfortable shoes. Those 5 inch heels that look great on you? You’ll hate them after standing for 8 hours. If you are going to stand on concrete, bring a small rug. It will really help your legs!

3. Make sure everyone has a name tag.

4. Get plenty of sleep the night before, and don’t forget to eat before you get to the show. The number one rule I have at trade shows is that you never ever eat in your booth. I suggest you take turns taking breaks. Go get something to eat and drink and walk around the show and look at the other booths. Talk to people. Then go back to your booth refreshed.

5. Be really friendly to absolutely everyone. Shake people’s hands and smile! Never sit down while you are at your booth. I know that’s hard, but when I do trade shows I stand the entire time, shake people’s hands and talk to as many people as I can. If you walk by a booth where they are sitting and looking bored, would YOU stop?

6. Have a nice sign on your table that has your company name on it in a font that is large enough to read from several feet away. I would also have a large supply of flyers/brochures/business cards for people to take with them.

7. People love winning something! Have a raffle and give away something great. Make sure your logo is on it (or your business card). Have a nice dish on the table and ask people to leave their business card (they do not have to be present to win).

8. You might consider giving attendees an inexpensive item. Things that can be used long after the show is over are great. I have some great plastic luggage tags that I got at a conference years ago that I still use to this very day.

9. Market via social media to let everyone know that you’ll be at the show!

10. Don’t forget to follow up on all the leads you got at the show. Email everyone a nice thank you note thanking them for stopping by your booth.

Good luck!


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