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20 Social Media Marketing Tips

March 16, 2020 1:51 PM | Katharine Giovanni (Administrator)

Having owned my own business since 1995, I thought I would offer a few tips. Sadly, there isn’t one set-it-and-forget-it tool that generates free and high-quality website traffic to your website. Rather, there exists a mix of channels that work together to drive visitors. Some require effort, some require time, and some require money. Below are a few tips to get you started.


Search Engine Optimization (SEO) is one of the building blocks for a successful website. Online searches are made by search engines. Search engines use meta tags to bring up the appropriate information for people to read. This is why you need to make sure that you have meta tags, keywords, and descriptions that are written correctly so people will find your website and click on your link. In most programs, including WordPress, you can customize your SEO page by page.

Personally, I use Yoast SEO in wordpress. If you need help setting it up, here is a very helpful article to assist you: However, if you don't want to use Yoast, here are few more articles that I found helpful.

Get active on social media!

It’s not enough to just share content through social channels— you need to actively participate in the community too. You don’t have to spend hours and hours on Facebook and LinkedIn. Just a few minutes a day. Make a few comments, click “like” on a few things. Let people know you are there! I know many people who tell me they just post their stuff and leave as fast as they can. I can tell because I notice things like that. I notice that they never “like” anything, and if I’m noticing, then others are too.

This includes wishing people a happy birthday. I used to just generically say happy birthday to people whenever it popped up on Facebook. Then a speaker friend of mine wished me a happy birthday by writing a few lines of well wishes and including a link to his favorite YouTube birthday song. Out of the 100 or so well wishes I received that year, guess which one I remember the most? Plus, I remember his NAME and went to his website to take a look! BAM! Exactly what he was hoping I would do.

My grandfather had his own system for this back in the day. He would read the New York Times obituaries, society columns, and business pages and send cards to people. Condolence cards, happy you’re getting married cards, and congratulations on your promotion cards. When he died at the age of ninety-five, and I’m not kidding here, there were more than five hundred people at his funeral. He knew everyone! Nicest man you would ever meet. My goal has always been to be the kindest person in the room, just like my grandpa. As Maya Angelou once said, people might not remember what you said, but they will never ever forget how you made them feel.

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