I was sitting here thinking about what questions I get asked the most. Here are the most common…
- How do I get more customers?
- How do I reach more customers?
- Do I use Social Media?
- How about Facebook ads?
- Should I get out in community and utilize network events or volunteer for events in community to get name out?
- How about partnering up with other businesses to offer each other’s service and grow our businesses together?
There are many different ways of reaching potential customers, but the most important thing to remember here is that you have to work at it every single day in some form or another.
How do you know which one will work? You don’t. You have to test it and see which one is the best for your particular market. Most businesses don’t test, they just go out and hope what they are doing is working. Larger companies do test, so they know what works and what doesn’t.
You also really need to know your clients. Do they go to Facebook or LinkedIn? Do they belong to the Chamber of Commerce? Where do they go on the internet? What functions do they attend in your town? Where THEY go YOU go.
Marketing, networking and social media is not a one or two time shot. It’s an ongoing process. You really have to be in front of potential customers 5, 10, 15 times before they actually “see’ you. You have to keep at it because people are overwhelmed with marketing and ads, so they have to see you a few times before they notice you.
Know your customers, know your market, and know what will fill the voids in your market. There is no easy way to get business, it comes from hard work that pushes you to be the best.
Have a great day everyone!